The mission of VIP Italia has always consisted in providing strategies and services necessary to create a firm, sustainable and profitable development in the German market. Providing our customers with effective solutions and supporting them in the development of marketing activities, by putting our know-how and expertise at their full disposal, is what we do every day.
We handle both planning and coordination of all in-store promotional activities, as well as setting out of a strategy, side by side with the customer, of the communication plan for the launch and promotion of their products. We assist the promotion of the product, from the launch, to the pack development, up to the advertising campaigns.
All this is flanked by the ongoing analysis both of the reference market and of the customer's needs, together with our thirty-year experience in the Italian food industry. We believe that in order to be ahead of the trends, it is essential to have the knowledge of the market and of all its elements.