Product development

Anticipation of future trends is the biggest challenge that we set for ourselves at V.I.P. Italia. We do not claim to take on it with a crystal ball in hand, but with the awareness of having a vast amount of market researches, close relations with manufacturers, contacts with Italian organizations and Ministries, and a constant overlook of the demand trends.

Thanks to over 30 years of experience, V.I.P. Italia has a deep knowledge of both markets. We constantly perform analysis of the targeted market and examine product ranges in search of weaknesses and unfulfilled needs. Once we find a new trend, we identify customer's particular unfulfilled need, so as to bridge it with our product or to create a new product by working directly with Italian manufacturers. We give them full assistance for the development of packaging, marketing and distribution.

The results clearly illustrate that this is the right path to be taken. In fact, a significant number of successful products have been created with our assistance.


produktentwicklung inside

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